It’s about time, too. Today I am excited to launch my new daily eCommerce podcast – eCommerce Marketing Minute. The podcast is recorded daily & sent to you via Messenger. Oh, and it only lasts for 60 seconds! The purpose of the podcast is to act as a daily trigger, tip or idea that you can apply to[…]
My Daily eCommerce Podcast!
Business, eCommerce, Growth, Marketing, Motivation, Social Media, Start-Up, Startup, Tech Jan 09, 2019
Ah, Fyre Festival. What have you done? The debut ‘luxury’ festival in the Bahamas promoted by Ja Rule & a host of high-profile social media influencers went belly up. It was essentially theft, whereby tickets sold started at $1,500 USD and went up to $200k. The event was a disaster, the festival-goers were treated with third-world accommodation[…]
I don’t need to tell you what influencer marketing is. It’s huge. Back in 2014 when I launched Uncle Jack, influencer marketing was pretty revolutionary. Instagram as a platform enabled ‘normal’ people with an interesting story to gain a lot of followers in a short space of time. They were the perfect ambassadors for our[…]
The title says it all, social is not everything. It’s easy for new businesses to become absolutely consumed in social media and it can become overwhelming to the point where it is not effective and a time waster. The number of followers you have does not equate to sales. Sure, you’re never going to turn[…]