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Four years have come and gone since our first Athletikan sneaker launch. It’s been a journey to get to this point, but it’s only the start. After coming up with a concept for an athleisure sneaker to compete with the big players in the market, I reached out to my friend Joe Tambo, of whom[…]

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Monday morning. The day before our big launch & stock hadn’t arrived yet from overseas. I was refreshing the tracking number every 20 minutes to check for movement. The shipment had arrived in Melbourne and was waiting to be delivered that day. Come 4pm, still nothing. The TNT customer service rep assured me at 4.18pm[…]

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