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It’s been in the pipeline for a little while, but as of May 1st we’re offering our customers at Uncle Jack the option to personalise their watch by having their initials embossed onto the watch strap. The consumer landscape is changing. Consumers now more than ever are looking for unique and personal shopping experiences. In recent[…]

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Hustle Thursdays

I don’t need to tell you what influencer marketing is. It’s huge. Back in 2014 when I launched Uncle Jack, influencer marketing was pretty revolutionary. Instagram as a platform enabled ‘normal’ people with an interesting story to gain a lot of followers in a short space of time. They were the perfect ambassadors for our[…]

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Something big in the works...

Pinch me, I must be dreaming. My company, Uncle Jack, recently collaborated with one of Australia’s most sought-after individuals, Megan Gale. We co-designed a range of unisex watches in support of men’s health. We are donating 10% of all sales to Movember, who do amazing work in promoting & supporting the health of men. As[…]

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Marketing Excellence Award

  Today I am pleased to announce that my company Uncle Jack has been selected as the winner of the ABA100 award for Marketing Excellence in The Australian Business Awards 2016. It’s an amazing achievement and wonderful validation for our growing company. We join past winners of the award such as Commonwealth Bank, Deloitte, Gloria Jean’s[…]

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The crew killing it the other day at St.Kilda @unclejackwatches 
#melbourne #myunclejack #stkilda

The title says it all, social is not everything. It’s easy for new businesses to become absolutely consumed in social media and it can become overwhelming to the point where it is not effective and a time waster. The number of followers you have does not equate to sales. Sure, you’re never going to turn[…]

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