It’s about time, too. Today I am excited to launch my new daily eCommerce podcast – eCommerce Marketing Minute. The podcast is recorded daily & sent to you via Messenger. Oh, and it only lasts for 60 seconds! The purpose of the podcast is to act as a daily trigger, tip or idea that you can apply to[…]
My Daily eCommerce Podcast!
Business, eCommerce, Growth, Marketing, Motivation, Social Media, Start-Up, Startup, Tech Jan 09, 2019
I feel like a lot of my blog posts are written at airports. As I write this one, I’m sitting at Melbourne Airport waiting to board a flight to Los Angeles. The purpose of the trip? Expand UNCLE JACK’s reach further into the US. It’s funny, when I talk about business to my friends and[…]
Ah, Fyre Festival. What have you done? The debut ‘luxury’ festival in the Bahamas promoted by Ja Rule & a host of high-profile social media influencers went belly up. It was essentially theft, whereby tickets sold started at $1,500 USD and went up to $200k. The event was a disaster, the festival-goers were treated with third-world accommodation[…]
It’s been in the pipeline for a little while, but as of May 1st we’re offering our customers at Uncle Jack the option to personalise their watch by having their initials embossed onto the watch strap. The consumer landscape is changing. Consumers now more than ever are looking for unique and personal shopping experiences. In recent[…]
How we launched a new product for pre-order and sold out in 24 hours
eCommerce, Growth, Marketing, Start-Up Mar 29, 2017
At Uncle Jack, we’re always designing, creating, brainstorming and launching new products. Two days ago we launched one of our new designs for pre-order and it sold out within 24 hours. We barely spent a single cent on advertising. The last 6 products we have launched have all been successful. But why? >>>>> […]
I don’t need to tell you what influencer marketing is. It’s huge. Back in 2014 when I launched Uncle Jack, influencer marketing was pretty revolutionary. Instagram as a platform enabled ‘normal’ people with an interesting story to gain a lot of followers in a short space of time. They were the perfect ambassadors for our[…]
Pinch me, I must be dreaming. My company, Uncle Jack, recently collaborated with one of Australia’s most sought-after individuals, Megan Gale. We co-designed a range of unisex watches in support of men’s health. We are donating 10% of all sales to Movember, who do amazing work in promoting & supporting the health of men. As[…]
Today I am pleased to announce that my company Uncle Jack has been selected as the winner of the ABA100 award for Marketing Excellence in The Australian Business Awards 2016. It’s an amazing achievement and wonderful validation for our growing company. We join past winners of the award such as Commonwealth Bank, Deloitte, Gloria Jean’s[…]
Today the Herald Sun ran a full-page story on Uncle Jack and how it has grown from very humble beginnings. It is great recognition for our hard work and a far cry from the first few months of sending out orders from a spare bedroom.
The title says it all, social is not everything. It’s easy for new businesses to become absolutely consumed in social media and it can become overwhelming to the point where it is not effective and a time waster. The number of followers you have does not equate to sales. Sure, you’re never going to turn[…]