2017 Review: Here’s What I Did & Didn’t Do.

2017 has been a huuuuge year in many ways. I’ve succeeded, I’ve failed, I’ve launched a new business & learnt a lot. Here’s a snapshot of my 2017…


  • Launched 27 new watch styles
  • Hired 4 new employees
  • Signed a distribution agreement which will see UNCLE JACK placed in 130 stores by this time next year
  • Launched monogramming option for watches & we’ve monogrammed more than 1,000 watches since May
  • Celebrated our 3rd birthday with a fresh event at UNCLE JACK HQ
  • Launched UNCLE JACK’s global website
  • Launched our first partner brand, AKTIK – an active watch brand
  • Achieved a remarkable NPS score of 85 (measure of customer satisfaction, average for retail industry is around 45)


  • Launched Australia’s first sneaker brand
  • Sold 1,000+ shoes in less than 6 months
  • Released 3 new styles
  • Received nation-wide PR at no cost


  • Spoke at my first global conference
  • Spoke at 3+ paid events
  • Re-launched my blog
  • 1,000+ people subscribed to my newsletter
  • On the cusp of launching my third brand
  • Got myself a business coach
  • Got a virtual CFO on board to oversee my businesses


  • SmartCompany’s Hot 30 Under 30
  • Business Review – Australia’s Top 10 Young Business Leaders
  • Nominated for Online Retailer of The Year (Small biz category)


  • Traveled to Italy, Hong Kong & China
  • Ran a half marathon
  • Did a helicopter flight over the Great Ocean Road
  • Ate a lot of avocado
  • Bought an apartment
  • Bought a new car



  • I didn’t publish the book that I’ve been writing. Add that one to 2018.
  • I didn’t do that surf lifesaving course that I wanted to do.
  • I ran a half-marathon instead of a full marathon.
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  • 2018 Goals - Melbournepreneur
    Posted on December 25, 2017 at 3:39 pm

    […] Now is the best time to not only reflect on the year that’s been but also start planning for the next 12 months. I’m absolutely a believer in goal-setting, because otherwise we are just working aimlessly towards nothing in particular. I’m sharing my 2018 goals publicly to hold myself accountable. This time next year, I’ll post again publicly on whether I’ve achieved my goals and why/not. (See my 2017 year in review here.) […]


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