For many years I had a desire to design and release my own sneakers. After teaming up with my old friend Joe Tambo in 2016/17 we launched ATHLETIKAN.

Similarly, to Uncle Jack, the explosive growth in the early stages of the business was phenomenal. We had a recipe for success; a great product that resonated with the target audience, and the marketing means to get it out there and capitalise on the interest.

One of the key strategies that I have become known for is my ability to generate significant product launches by funneling hype and interest. Athletikan has done this brilliantly with limited releases, capsules and collaborations.

Athletikan is only just getting started and it’s growing fast. It’s on the cusp of some seriously quick growth having built fantastic pillars in terms of product, people & processes, it’s ready to explode.